Research

This study examined how different health organizations (i.e., the Chinese CDC, the Korean CDC, the United States CDC, and WHO) communicated about the COVID-19 pandemic on social media, thus providing implications for organizations touse social media effectively in global health crises in the future.

Prevention was the dominant frame of the social media content of these four health organizations. Information update was the major communication purpose for WHO, the United States CDC, and the Korean CDC; however, guidance was the primary communication purpose for the Chinese CDC. The United States CDC, the Chinese CDC, and the Korean CDC heavily relied on multiple social media strategies (i.e., visual, hyperlink, and authority quotation) in their communication to the public about the COVID-19 pandemic, whereas WHO primarily employed quoting authorities. Significant differences were revealed across these health organizations in frames, communication purposes, and strategies. Theoretical and practical implications and limitations were discussed.

In times of emergency, organizations and members of the public have generated and shared crowdsourced information to help damaged communities. Using the 2018 California Camp Fire as a case study, this study explores how communication interventions influence people’s online message-sharing intentions. Specifically, through the lens of construal-level theory and prospect theory, this study demonstrates the direct and moderate persuasive effects of message framing on sharing intentions for Facebook posts. Using an online experiment with Amazon Mechanical Turk workers (N = 475), this study found that a gain-framed message encourages social media post-sharing intentions. The persuasive power of first-person versus third-person perspective frames differed depending on the use of gain versus loss frames. The discussion highlights the theoretical and practical implications of our findings.

Victoria C. Woodhull’s 1871 speech at the Steinway Hall represented a defining moment for the woman suffrage movement of the nineteenth century. Her pointed critique of the institution of marriage illuminates a debate about the gendered nature of the social contract in America. The legacy of her political career, and her observations about gender inequalities, still reverberate across gendered politics today

Through creating shared value (CSV) initiatives, companies have attempted to contribute to solving social problems that the public sector cannot address alone, such as migration, health, climate change, and job losses due to automation. Companies are also using CSV as business opportunities to develop their competitiveness. Only a few studies, however, have examined how organizations can develop and implement CSV programs, and the outcomes of those programs. We conducted a case study on how a multinational company, Yuhan-Kimberly, a joint venture of Kimberly-Clark and Yuhan, developed and implemented its CSV program, and created win-win, mutually beneficial impacts, in response to an increasingly aging society in Korea. South Korea is the world’s most rapidly aging society with the highest poverty and suicide rates among older adults. Yuhan-Kimberly’s CSV initiative includes fostering small-sized senior care businesses, creating jobs for older adults, changing the negative perception of older adults, and ultimately creating a market ecosystem for the older adult care industry. We used triangulation through company documents, including annual sustainability reports (N = 10), news reports (N = 623), company-conducted survey results (N = 80), and in-depth interviews (N = 14) with employees and members of other organizations and publics. The results reveal how the company developed and implemented a CSV program to cultivate mutually beneficial relationships and shared value for the company, older adults, other organizations, and society. The results indicate that CSV programs can be powerful relationship cultivation strategies to create mutual benefits both for society, by providing sustainable and feasible solutions, and for organizations, by enhancing their competitive advantages.

Corporate social advocacy (CSA) has emerged to promote change on social issues in response to publics’ expectations and demands, but how different publics might respond to CSA differently is little understood. Grounded in Du et al.’s (2010) corporate social responsibility (CSR) communication framework, social judgment theory (SJT), and the elaboration likelihood model (ELM), we conducted an online survey (N = 505) to examine whether publics perceived CSA differently depending on their existing stance on an issue and whether the existing stance interacted with their attitude toward the company and news credibility. The results showed that individuals’ reaction to the CSA differed in light of their existing stance on an issue. Furthermore, when an individual's stance was undecided, attitude toward the company and news credibility were significantly related to change in issue stance, attitude toward the CSA campaign, and skepticism toward the company’s motives. We discuss the theoretical and practical implications.

Organizations, such as universities, face a variety of adversities, challenges, or disruptions that call for resilience to be enacted. Resilience is an important communicative process that relies on organizations and their stakeholders to collaboratively make sense of and respond to a given adversity, such as the COVID-19 pandemic. In order to identify the shared characteristics that organizations use in their communication surrounding adversity, we completed a genre analysis of the messages created by Big 10 Universities to welcome stakeholders to the 2020–2021 academic year. Through our analysis we uncovered commonalities that make organization-stakeholder resilience discourse distinct—(1) defining a shared relationship, (2) detailing steps to regain a sense of normalcy, and (3) describing the outcome of enacting resilience. Based on these findings, we propose a genre of organization-stakeholder resilience by highlighting the role of communication in cultivating resilience through the emphasis on discursive relationships that exist between organizations and stakeholders.

This article reports a scoping review of emerging research on COVID-19 health communication. We reviewed and analyzed 206 articles published in 40 peer-reviewed communication journals between January 2020 to April 2021. Our review identified key study characteristics and overall themes and trends in this rapidly expanding field of research. Our review of health communication scholarship during the early stages of the COVID-19 pandemic suggests that health communication scholars have risen to the challenges and interrogated important issues in COVID-19 communication at the individual, group, organizational, and societal levels. We identified important gaps that warrant future research attention including experimental research that seeks to test the causal effects of communication, studies that evaluate communication interventions in under-served populations, research on mental health challenges imposed by the pandemic, and investigations on the promise of emerging communication technologies for supporting pandemic mitigation efforts.

Book abstract: 

This book provides an inside look at the discipline of Communication. In this collection of chapters, top scholars from a wide range of subfields discuss how they have experienced and how they study the crucial issues of our time.

The 2020s opened with a series of events with massive implications for the ways we communicate, from the COVID-19 pandemic, a summer of protests for social justice, and climate change-related natural disasters, to one of the most contentious presidential elections in modern U.S. history. The chapters in this book provide snapshots of many of these issues as seen through the eyes of specialists in the major subfields of Communication, including interpersonal, organizational, strategic, environmental, religious, social justice, risk, sport, health, family, instructional, and political communication. Written in an informal style that blends personal narrative with accessible explanation of basic concepts, the book is ideal for introducing students to the range and practical applications of Communication discipline.

Book abstract: Through an array of detailed case studies, this book explores the vibrant digital expressions of diverse groups of Muslim cybernauts: religious clerics and Sufis, feminists and fashionistas, artists and activists, hajj pilgrims and social media influencers. These stories span a vast cultural and geographic landscape-from Indonesia, Iran, and the Arab Middle East to North America.

These granular case studies contextualize cyber Islam within broader social trends: racism and Islamophobia, gender dynamics, celebrity culture, identity politics, and the shifting terrain of contemporary religious piety and practice.

When President Donald Trump nominated Judge Brett Kavanaugh to the U.S. Supreme Court in July 2018, many Democrats initially opposed him. He became a much more controversial nominee when Dr. Christine Blasey Ford brought forward accusations that he sexually assaulted her in 1982. In his testimony before the Senate Judiciary Committee, Kavanaugh’s rhetorical style of predatory white masculinity was supported and encouraged by a chorus of Republican senators. Kavanaugh’s articulation of predatory white masculinity made white men victims, used women as pawns in white men’s innocence narrative, and enacted a partisan agenda to justify rage and nostalgia for a time when white male privilege was less scrutinized. But with the Kavanaugh confirmation, predatory white masculinity shifted norms and conventions about judicial temperament. His rhetorical style produced a shift in temperament, which augmented rage and grievance as the ideal temperament for men in power, especially when echoed by members of the Senate Judiciary Committee and then-President Trump.