Research

While the need for evaluation has become increasingly emphasized within the global public diplomacy community, recent research suggests the state of the practice is grim. However, the few writings that exist on evaluation practices in public diplomacy are anecdotal and focus mainly on obstacles to enacting evaluation behavior. Little is known about evaluation-related perceptions, motivations, and attitudes of public diplomacy practitioners themselves. As practitioners are under increasing pressure to deliver evaluations, understanding the perspective of practitioners and their motivations is necessary. Drawing on the theory of planned behavior, this study presents the results of interviews with 25 public diplomacy practitioners in the U.S. Department of State. The results lend insight into the attitudes, norms, and behavioral controls that influence practitioners’ intentions to engage in evaluation. The article also suggests explanations as to why evaluation struggles to gain a foothold within public diplomacy, and makes proposals for improving future practice.

Companies have frequently used visuals (e.g., still images and videos) as part of their corporate social responsibility (CSR) communication strategies, and those visuals often contain emotional content. As yet, however, scholars and practitioners have little understanding of how emotional design influences the effectiveness of CSR communication. This study examined how the emotional valence and arousal generated from contextual images in CSR messages affected the perceived CSR motives of companies, attitude toward the companies, purchase intention, and CSR participation intention. The results of a 2 (valence: positive vs. negative) × 2 (arousal: calm vs. arousing) experiment showed that arousing negative images elicited the highest level of attributing public-serving CSR motives to companies, the most favorable attitude toward the companies, and the strongest purchase intention, and CSR participation intention. We discuss the theoretical and practical implications.

Young adults were exposed to experimentally manipulated stereotypical, counterstereotypical, or extremely counterstereotypical media depictions of an older adult driving. Perceptions of exemplar typicality and beliefs about older adults’ driving ability were assessed. The results support a curvilinear model in which there is a point, or “sweet spot,” where exemplars are perceived as typical enough of their group to be seen as cognitively related and relevant to perceptions of the group, but still atypical enough to change perceptions and beliefs. We discuss implications of these findings for group-related cognitions, subtyping, and media depictions of older adults.

Patient-provider relationships can either impede or encourage patient utilization of healthcare services and adherence to treatment. Given the significant health disparities found among low-income African Americans, it is imperative to understand this population’s experiences with healthcare providers and how to improve their patient-provider relationships in order to increase successful treatment outcomes. Relationship management is a well-tested theory that examines factors that improve outcomes between organizations and their publics. This exploratory study uses relationship management theory to understand how African Americans who are medically underserved perceive the quality of their relationships with healthcare providers. Focus groups were held with low-income African American adults. Findings reveal that communication is key to improving trust, but other characteristics needed for a quality relationship were lacking, particularly perceived commitment, which impedes better healthcare. The low-income, medically underserved context influenced participant perceptions of factors such as commitment, but participants also expressed efficacy in feeling in control of healthcare situations, which may help them maintain quality relationships. This study offers theoretical elaboration as well as practical suggestions for how providers may wish to address an important population of patients through communication.

This study examines consumers’ uses of corporate social responsibility (CSR) communication channels, the relationship of such uses to consumers’ CSR awareness, and the mechanisms through which consumers’ CSR awareness can lead to their intention to participate in CSR activities. Specifically, we explored the mediation effects of consumers’ CSR associations with a company, consumers’ assessment of the company’s CSR credibility, and consumers’ perceptions of their relationship with the company, applying the conceptual frameworks of the uses and gratification theory, source credibility theory, and organization–public relationship (OPR) scholarship. We conducted an online survey of a company’s customers (N = 394), and the results showed that their level of awareness of the company’s CSR activities was positively related to the degree of use of all communication channels through which they received CSR messages, except CSR reports. The degree of the customers’ awareness of the company’s CSR programs, however, did not always correspond to the customers’ intention to participate in the programs: a crucial condition mediating between the customers’ knowledge of CSR programs and their intention to participate in the programs was their associating the company with CSR. The CSR associations influenced CSR credibility and perceived OPR quality, which, in turn, led to CSR participation intention. We discuss the theoretical and practical implications of these findings.

By 1893, the Supreme Court had officially declared women to be citizens, but most did not have the legal right to vote. In Practicing Citizenship, Kristy Maddux provides a glimpse at an unprecedented alternative act of citizenship by women of the time: their deliberative participation in the Chicago World’s Fair of 1893.

Hailing from the United States and abroad, the more than eight hundred women speakers at the World’s Fair included professionals, philanthropists, socialites, and reformers addressing issues such as suffrage, abolition, temperance, prison reform, and education. Maddux examines the planning of the event, the full program of women speakers, and dozens of speeches given in the fair’s daily congresses. In particular, she analyzes the ways in which these women shaped the discourse at the fair and modeled to the world practices of democratic citizenship, including deliberative democracy, racial uplift, organizing, and economic participation. In doing so, Maddux shows how these pioneering women claimed sociopolitical ground despite remaining disenfranchised.

This carefully researched study makes significant contributions to the studies of rhetoric, American women’s history, political history, and the history of the World’s Fair itself. Most importantly, it sheds new light on women’s activism in the late nineteenth century; even amidst the suffrage movement, women innovated practices of citizenship beyond the ballot box.

This study explored the effects of visual strategies on consumers’ memory of corporate social responsibility (CSR) campaign messages. Using the limited capacity model of motivated mediated message processing (LC4MP), we examined how emotional CSR messages are cognitively processed—specifically, how emotional visuals in CSR messages affect two subprocesses of information processing: encoding and storage. We conducted a 2 (valence: positive vs. negative) × 2 (arousal: moderately arousing vs. highly arousing) within-subjects experiment across four different CSR issues. The results showed that recognition accuracy and sensitivity (d′) of company logos were best for moderately arousing negative images, whereas for recognition accuracy and sensitivity (d′) of company names, there were no significant differences across the emotional conditions. For cued recall of companies associated with CSR issues, the pattern was different—highly arousing negative images with aversive cues were the most effective. We discuss the theoretical and practical implications of these findings.

By Catherine Knight Steele, assistant professor of communication, and Jessica H. Lu, AADHum postdoctoral associate.

Abstract:

Existing research has affirmed that Black people historically mastered oral communication strategies to resist subjugation and oppression by dominant groups, and have emerged as leaders in technological innovation. This article takes seriously Black users’ social media engagement and focuses particularly on Black joy online. We analyze a rich collection of discourse spanning both Twitter and Vine through which Black users utilize the affordances of both platforms to challenge dominant narratives that demean and dehumanize Black people. We argue that Black users seize upon the interplay of the applications to not only express and foster joy, but to extend historic legacies of Black oral culture and further cultivate contemporary strategies that leverage – but also transcend – the affordances of each platform.

By Carly S. Woods, assistant professor of communication

Spanning a historical period that begins with women’s exclusion from university debates and continues through their participation in coeducational intercollegiate competitions, "Debating Women" highlights the crucial role that debating organizations played as women sought to access the fruits of higher education in the United States and United Kingdom. Despite various obstacles, women transformed forests, parlors, dining rooms, ocean liners, classrooms, auditoriums, and prisons into vibrant spaces for ritual argument. There, they not only learned to speak eloquently and argue persuasively but also used debate to establish a legacy, explore difference, engage in intercultural encounter, and articulate themselves as citizens. These debaters engaged with the issues of the day, often performing, questioning, and occasionally refining norms of gender, race, class, and nation. In tracing their involvement in an activity at the heart of civic culture, Woods demonstrates that debating women have much to teach us about the ongoing potential for debate to move arguments, ideas, and people to new spaces.

What can ancient rhetorical theory possibly tell us about the role of new digital media technologies in contemporary public culture? Some central issues we currently deal with—making sense of information abundance, persuading others in our social network, navigating new media ecologies, and shaping broader cultural currents—also pressed upon the ancients.
 
Ancient Rhetorics and Digital Networks makes this connection explicit, reexamining key figures, texts, concepts, and sensibilities from ancient rhetoric in light of the glow of digital networks, or, ordered conversely, surveying the angles and tangles of digital networks from viewpoints afforded by ancient rhetoric. By providing an orientation grounded in ancient rhetorics, this collection simultaneously historicizes contemporary developments and reenergizes ancient rhetorical vocabularies.
 
Contributors engage with a variety of digital phenomena including remix, big data, identity and anonymity, memes and virals, visual images, decorum, and networking. Taken together, the essays in Ancient Rhetorics and Digital Networks help us to understand and navigate some of the fundamental communicative issues we deal with today.