Research

This article revisits the potentials and limita­tions of the phenomenon of cyberactivism, or the reliance on social media to enact change, ten years after the eruption of the Arab Spring uprisings. In doing so, it urges us to engage not only in an evaluation of the current dynamics of cyberactivism, but also in a prediction of its future directions, in the midst of the ongoing digital tug of war between regimes and their opponents in the volatile Arab region, and beyond. (Published in Italian in 2020 and in English and French in 2021.)

Risk perception is a critical determinant for individuals’ health behavior change, especially for behaviors with distal future consequences. Building on construal-level theory, this study investigates if and how thinking concretely about the negative consequences of opioid misuse influences people’s risk perception toward opioid misuse. Two message cues – images and concrete (vs. abstract) language – are proposed to influence concrete thinking and perceived temporal distance, which in turn influence risk perception directly and through negative affect. Using a factorial online experiment with Amazon Mechanical Turk workers (N = 220), this study found that messages using concrete language made people think more concretely about the negative consequences of opioid misuse. Perceived concreteness, in turn, increased risk perception and negative affect. Negative affect also increased risk perception. The use of images decreased perceived temporal distance, which in turn, changed risk perception through its influence on negative affect. Theoretical and practical implications are discussed.

This study drew from literature on organizational socialization, namely an early phase called vocational anticipatory socialization (VAS), to examine the sources of information from which young adults learn about retirement, the meanings they ascribe to retirement, and associations between sources of retirement information and meanings. In study 1, quantitative content analysis was used to code 671 responses from young adults. In study 2, semi-structured interviews with 16 young adults were conducted and abductively analyzed. Results revealed 16 sources of information about retirement with grandparents and parents emerging as primary sources, and 13 meanings of retirement (e.g., freedom from work, financial issues, how time is spent, life phase, physical decline) that can be combined to construct negative or positive framings. In addition, chi-square analyses indicated significant associations between some source-meaning combinations in study 1, whereas study 2 revealed the nature of explicit and implicit advice from family members. Theoretical and practical implications are discussed.

Using the health risks of nuclear plant accident as a context of enquiry, this study focuses on how peoples’ reactions to a piece of online news are affected by social media engagement metrics associated with the story. Based on the bandwagon heuristic, it assumes that online news with a high social media engagement metrics – high-sharing, -liking, and -commenting, show direct and mediated effects on respondents’ online news consumption and news sharing behavioral intention. Findings suggest that high engagement metrics show more considerable influences on willingness to read the full news story, bandwagon perception, and perceived newsworthiness than low engagement metrics. Also, news readership, bandwagon perception, and perceived newsworthiness served as mediators of the relationship between social media engagement metrics and news-sharing behavioral intention while there is no significant direct association found at the statistical level. The findings, however, indicate that social media engagement metrics affect when conditions are low-risk. The discussion highlights the theoretical implications of this research.

This article tackles the complex struggles faced by Arab women, including multiple layers of invisibility, marginalization and inequality, all of which have significantly worsened during the COVID-19 pandemic. This examination includes a special focus on how and why the “digital divide,” defined as the gap between the technological haves and have-nots, has been a major contributing factor to this accelerating inequality. It proposes adopting an alternative ‘digital socialism’ model and a comprehensive, gender-centered leadership approach to address this situation.

This article explores the rhetorical life and times of “the Manchurian candidate” in America’s rhetorical/political culture. It specifically addresses the lasting capacity of the “Manchurian candidate” to operate as a political trope, a signifier divorced fully from its original signified, yet still filled with meaning and power, particularly for ordering conspiracy rhetorics in contemporary political campaigns as an emblem of the “paranoid style” in American politics. The essay examines the conversion of the “Manchurian candidate” into a political trope, from its initial expression in its Cold War context and the subsequent rearticulations of the “Manchurian candidate” for audiences living in varied non–Cold War contexts. Ultimately, the migration of this narrative and its conversion over time into a political trope for active use in U.S. political discourse is a compelling example of the lasting influence of Cold War culture in the American consciousness as well as the malleability, the flexibility, of Cold War characters, cultural themes, and rhetorics.

Roughly one in five U.S. children live in rural areas and they are more likely than nonrural children to experience chronic illnesses, unfulfilled medical needs, and poverty – yet health literacy intervention research for rural children is lacking. Thus, this study explores a health literacy intervention in two rural public elementary schools that have very different socioeconomic levels, educational achievement rates, and initial health literacy scores. Findings show significant improvement in health literacy in the low-income school, such that the initial differences in health literacy between the two schools were no longer present at posttest (p < .001). There was a slight improvement in School 1 students' perceived confidence to communicate with healthcare providers, but School 2 students' communication confidence did not change from pre to post intervention. The hopeful outcomes suggest implications for future school-based interventions that teach young children about health communication, self-efficacy, and critical decision-making.

This study explores the National Weather Service’s communication through a multi-sited rapid ethnography that extends the fully functioning society theory. National Weather Service field offices do not employ public information officers. Instead, forecasters predict the weather, craft messages, and build relationships with their publics. Scholars have called for public relations research that examines messages, including how crisis communication can help publics cope. Additionally, scholars have noted that all organizations need public relations, even if they do not employ formal public relations personnel. In our study, forecasters emphasized the need to build their publics’ tornado threat awareness and provided strategies to make weather science accessible. Forecasters discussed a variety of message strategies including avoiding fear appeals, humanizing the organization, and visualizing risks. Forecasters also built relationships with active publics through soliciting weather spotters and empowering them to prepare others for severe weather. Overall, findings expand knowledge about how organizations can employ strategic public relations to benefit society, thereby extending fully functioning society theory.

Basic Course Directors (BCDs) are typically expected to assess course learning outcomes, but few formal guidelines and resources exist for new BCDs. As one part of a larger multi-methodological assessment tool development project, this manuscript maps existing quantitative measures onto the six essential competencies and associated learning outcomes established by the Social Science Research Council Panel on Public Speaking. This manuscript compiles dozens of measurement resources, aligned by outcome, and also identifies areas where future assessment measures development is needed. While there are many measures available for evaluating outcomes related to creating messages, critically analyzing messages, and demonstrating self-efficacy, there are measurement gaps for outcomes related to communication ethics, embracing difference, and influencing public discourse.