Research

As institutions of higher education continue to offer online instruction, educators and administrators of presentational speaking courses must adapt their classes for various modes of online delivery. One primary consideration for adapting a presentational speaking course to online delivery is how students will experience communication apprehension and/or public speaking anxiety in online communication contexts. The instructional communication field is rife with research about students’ experiences with speech anxiety and communication apprehension. However, little work has explored how students’ experiences may differ when the primary mode of course communication and course presentations is mediated through either synchronous or asynchronous modes of online communication. If these anxieties in face-to-face settings can deter students’ academic and professional goals (Richmond et al., Communication apprehension, avoidance, and effectiveness [6th ed., Pearson, 2013]), researchers should investigate students’ experiences in online courses. The current study begins to fill this gap. We analyze qualitative responses (N = 178) to an open-ended survey distributed to undergraduates in presentational speaking courses. Thematic analysis revealed the uniqueness of online communication apprehension and its similarities to face-to-face communication apprehension. Implications for administrators and instructors of presentational speaking courses are offered.

The present study seeks to systematically describe how humanitarian aid organizations use visuals in their natural disaster-related social media messages and to analyze their effects on social media engagement. Using Rodriguez and Dimitrova’s (2011) four levels of visual framing, we performed a content analysis of 810 tweets from 38 aid organizations. The results showed that, overall, the organizations’ visuals had an emphasis on victims and on disaster relief efforts. The most effective types of visual framing, however, were not those the aid organizations most commonly used. We discuss the theoretical and practical implications.

Sharing the stories of people whose lives are impacted by Opioid Use Disorders (OUDs) can be a promising strategy to reduce stigma and increase support for beneficial public policies. Since a story can be told from a first-person or third-person point of view (POV), this study sought to (1) determine the relative persuasive effects of narrative POV and (2) identify the underlying psychological mechanisms, including character identification and psychological reactance, of such narratives. A one-way between-subjects experiment was conducted among a college student sample (N = 276). Narrative POV was manipulated by describing a college student’s OUD experience from either the first- or third-person POV. Findings demonstrated that POV did not influence identification but had a significant effect on reactance. Specifically, the first-person (vs. third-person) POV narrative led to lower reactance, which was associated with participants’ decreased desire to socially distance themselves from people with OUDs and stronger support for public health-oriented policies regarding OUDs. This study sheds light on the mixed findings revealed in the literature and has practical importance in health message design in the current opioid epidemic.

The purpose of this study was to assess whether self-imagery is more effective than other-imagery, and if so, to investigate the mechanism of how self-imagery generates more increased positive responses from consumers. Furthermore, we explored the boundary conditions associated with reduced positive effects of self-imagery on consumer responses. The results of Experiment 1 suggest that self-imagery was more effective than other-imagery in generating a favorable attitude toward an advertisement and purchase intention, since it enhanced a sense of presence, and consequently, imagery engagement. However, based on the results of Experiment 2, when an advertisement evoked a sense of high-risk, self-imagery generated a less favorable attitude toward the advertisement than other-imagery due to the emotion of fear evoked by the advertisement.

This study explores the mechanisms through which corporate social responsibility (CSR) campaigns that solicit consumer participation benefit companies more than non-participatory campaigns. In Study 1, we demonstrated that consumers who were asked to actively participate in CSR campaigns were more likely to consider the company’s motives public-serving rather than self-serving, evaluated the company more favorably, and had higher purchase intentions regarding the company’s products, mediated by perceived consumer–company interactivity. In Study 2, we showed that psychological empowerment and consumer–company identification can explain the positive effects of perceived interactivity. Unlike non-participatory campaigns, participatory campaigns empower consumers and strengthen consumer–company identification through perceived consumer–company interactivity, which, in turn, positively affects perceived CSR motives, attitudes toward the company, and purchase intentions. Our studies highlight the value of consumer engagement with participatory CSR campaigns and explain why it works. We conclude by discussing the theoretical and practical implications of our findings.

While communication research on interorganizational homophily has grown, little is known about how issue homophily—defined here as the propensity to form ties based on shared issue priorities—influences interorganizational relationships in civil society. Our theoretical framework brings together homophily research and issue niche theory to explore the potential influence issues have on interorganizational network tie formation. Our empirical case is the network of civil society organizations focused on government reform in Malaysia. Using data gathered from a survey with organizational leaders (n = 90), exponential random graph models with binary and valued data explored how two types of homophily are associated with tie formation and cooperation in interorganizational relationships. Key findings from the study include that more important issues appear to drive tie formation and levels of cooperation in the network, only specific issues lead to homophilous ties, and issue homophily does not lead to greater levels of cooperation among civil society organizations.

Televised deliberation has been celebrated for its accessibility and derided for its tendency toward spectacle. Deliberative theorists and practitioners seek ways to make deliberation more inclusive because widespread participation facilitates deliberative legitimacy. This analysis operates between these two challenges, to consider how the daytime television show The View, drawing upon the televisual logics of spectacle and intimacy, nonetheless offers a public pedagogy of deliberation that provides resources for facilitating inclusive deliberation. I argue that the show models deliberators overcoming typical barriers to deliberation, such as disagreement and discomfort, with five deliberative habits: everyday talk, civility, agreement, friendship, and humor.

The Instagram Activism Slideshow helps undergraduate students bridge theory and practice by connecting the media arguments they see in their daily lives to the principles of policy argument they learn in argumentation courses. Students use a relevant argumentation theory or concept to argue for a public policy in a concise and palatable Instagram “slideshow” format. The Instagram Activism Slideshow engages students with a highly relevant media context, equips students with a meaningful product for their professional portfolios, and teaches students how to leverage argumentation for advocacy.

Negative messages about aging dominate public discourse about the COVID-19 pandemic as older adults have been classified as members of a “vulnerable” population due to their chronological age. To explore young adults' feelings about aging before and after the emergence of COVID-19, we collected 794 qualitative questionnaires during the fall of 2017 and another 463 responses during the fall of 2020. We drew on the concepts of age-based stereotypes and future selves to guide our thematic analysis of the data. Findings captured young adults' feelings about aging at two distinct points in time and demonstrate the complex ways that communication contributed to shifting feelings about aging. In doing so, we highlight the role that portrayals of aging play in shaping young adults' feelings about aging and their perception of their future selves. These findings offer conceptual contributions about communication, context, and aging.

The rise of populism has been an uncontested global reality in recent years. However, it is unclear exactly how culturally distinct populist movements imitate or mirror each other, especially given the different rhetorical, political, ideological, and cultural contexts within which they operate. This article addresses this issue by comparing recent manifestations of populism across contemporary Arab and American contexts, with a special focus on former United States President Donald Trump’s response to the George Floyd protests and Egyptian President Abdel Fatah el-Sisi’s handling of demonstrations in his country. We argue that each leader deployed common rhetorical tactics as a populist strategy to undermine the protestors’ attempts to articulate the people’s will. At the same time, our analysis shows how the different contexts in which Trump and Sisi operate also impact their ability to successfully translate their populism into political effectiveness. By conducting this analysis, our article shows how similar populist tactics across different cultural contexts may lead to divergent outcomes, revealing the importance of institutional as well as popular bases of support for would-be populist politicians.