Research

This study explores the National Weather Service’s communication through a multi-sited rapid ethnography that extends the fully functioning society theory. National Weather Service field offices do not employ public information officers. Instead, forecasters predict the weather, craft messages, and build relationships with their publics. Scholars have called for public relations research that examines messages, including how crisis communication can help publics cope. Additionally, scholars have noted that all organizations need public relations, even if they do not employ formal public relations personnel. In our study, forecasters emphasized the need to build their publics’ tornado threat awareness and provided strategies to make weather science accessible. Forecasters discussed a variety of message strategies including avoiding fear appeals, humanizing the organization, and visualizing risks. Forecasters also built relationships with active publics through soliciting weather spotters and empowering them to prepare others for severe weather. Overall, findings expand knowledge about how organizations can employ strategic public relations to benefit society, thereby extending fully functioning society theory.

Basic Course Directors (BCDs) are typically expected to assess course learning outcomes, but few formal guidelines and resources exist for new BCDs. As one part of a larger multi-methodological assessment tool development project, this manuscript maps existing quantitative measures onto the six essential competencies and associated learning outcomes established by the Social Science Research Council Panel on Public Speaking. This manuscript compiles dozens of measurement resources, aligned by outcome, and also identifies areas where future assessment measures development is needed. While there are many measures available for evaluating outcomes related to creating messages, critically analyzing messages, and demonstrating self-efficacy, there are measurement gaps for outcomes related to communication ethics, embracing difference, and influencing public discourse.

This study explored the formal and informal resources students enrolled in a basic communication course use to gather information and receive feedback about their course experience, including presentations and work in the class. To do so, an online survey was completed by 393 students at three universities. The data were analyzed thematically using an iterative process facilitated through NVivo coding software. This process not only allowed for a descriptive summary of the students’ responses and the creation of a typology of resources, but also revealed four emergent themes related to student motivations to seek out and use sources of information/feedback: (1) the level of availability (2) the value of personalized feedback, (3) the perceived authority, and (4) need for of examples. Taken together, these findings inform practical implications about information literacy, availability of vetted examples, and family/friend involvement, all of which are important for basic course administrators and instructors to consider in order to support student success and learning in the basic communication course classroom.

While much research on Arab and Muslim diasporas in the West focuses on the War(s) on Terror, in this article, we explore how two particular diasporic groups, Egyptian and Saudi activists, work to shape public perceptions of the authoritarian regimes in their countries of origin. Contextualizing the efforts of these activists in the post-Arab Spring political and mediated environments, we investigate how these political exiles employ communication to disrupt, expose and resist the resurgent authoritarianism taking root in their countries of origin. Using a comparative framework, we analyze the discourse of two prominent activists, Mohamed Ali and Omar Abdelaziz, to illustrate the larger dynamics of online cyberactivism amongst these diasporic groups. Critically, we argue, the differences in these two activists’ communicative practices demonstrate how ostensibly similar resistance movements may lead to disparate political outcomes, as their calls for change diverge when it comes to issues of reform versus revolution. In doing so, we seek to complicate overly simplistic understandings of Arab anti-authoritarian resistance taking place online in the post-Arab Spring era.

During public health crises like infectious disease outbreaks, news media and governments are responsible for informing the public about how to protect themselves. A large body of health communication research finds that persuasive narratives motivate protective behaviors, such as intentions to vaccinate. In their seminal book on crisis narratives, Seeger and Sellnow (Narratives of crisis: Telling stories of ruin and renewal. Stanford University) theorized five narrative types: blame, renewal, victim, hero, and memorial. In this study, we tested how the public responds to crisis narratives about a hypothetical infectious disease crisis, modeled after narratives emerging from the 2014–2016 Ebola pandemic, through an online experiment with a U.S. adult sample (N = 1050). Findings showcase which crisis narratives positively affect public protective behaviors as well as emotional responses, assessments of information credibility, and attributions of crisis responsibility.

This examination of secondary agricultural education students’ performance was used to determine if students could perform up to industry standards. In this study, the industry standard were blueprints created by engineers at the National Institute for Occupational Safety and Health. Students had to fabricate a Cost-effective Roll-Over Protective Structure (CROPS) to be placed on a tractor within their community. All the pieces of the CROPS were inspected by an outside consultant with experience with inspecting projects and visual inspection of welds. It was found that students struggled the most with fabricating the axel brackets. The axel brackets required the most drilled holes and cuts of all the pieces therefore creating more areas where mistakes could be made. Students fabricated the vertical support tubes with the most accuracy. According to the Data-Driven Decision Model (DDDM), teachers analyzed student work, provided feedback, and need to incorporate this new knowledge into their future instruction to increase the accuracy of their students’ fabrication skills. Teacher trainers are recommended to incorporate this performance data into the summer training to better prepare teachers. The inclusion of teaching strategies need to be created for secondary teachers such as peer evaluation of measurements prior to drilling and cutting.

Since the 1970s, the National Weather Service has trained citizens to collect, confirm, verify, or supplement radar and other data to contribute to a weather-ready nation. This study examines citizens who volunteer as weather spotters through a case study of an award-winning network. We uncover what motivates citizens to become involved in government science projects. Through the lens of relationship management theory and the related network approach, the study provides some of the first evidence on the benefits and drawbacks of citizens serving as amateur scientists and risk communicators and how these citizen scientists sustain their relationships with government scientists.

Myths about pharmaka are especially useful during dramatic cultural and technical changes. This essay first explores a contemporary myth, Bernard Stiegler’s “Allegory of the Anthill,” as a warning about protocological fascism – the industrialized and undemocratic exercise of control through digital infrastructures. Following Stiegler, I suggest that the algorithms structuring many digital technologies threaten to impose ant-like efficiency logics on subjects, making them more susceptible to the homogenizing political impulses of fascism. If not the logos of the ant, what should we aspire to? To answer this question, I turn to the myth of the cicadas in Plato’s Phaedrus. Lysias, Socrates’ antithesis in the Phaedrus, is associated with an ant-like practical rhetoric that prizes industry over virtue. Opposed to the ant’s efficiency logics is the cicada, associated with poetic world-making, joy, and mania. I argue that the cicada might be recuperated as an icon of democratic renewal, resonance, resistance, and re-enchantment.

Among the most prominent cinematic franchises, the Star Wars universe has shaped popular culture in the United States for over forty years. This essay analyzes one of the newest additions to this lineage, Rogue One: A Star Wars Story, and the ways the film moves the original Star Wars from the purely fantastical to the contemporary, political climate. Given Rogue One's chronological position between the original and prequel Star Wars trilogies, the film acts as a bridge between the two. Rogue One connects the overt politics of the prequel trilogy with the covert, yet still present, politics of the original trilogy. Ultimately, Rogue One mirrors contemporary conflicts and crises in the geopolitical sphere and moves the original Star Wars films into this territory, creating a potential rhetorical crossroad for renewed cultural readings.

This study explores the effects of food science perception on food decisions in the controversial case of genetically modified (GM) foods. We examine (1) how scientific consensus and scientific deference affect the public perception of GM foods; and (2) how perception and healthy eating interest influence people's actual food consumption decisions. We categorized our samples into four groups based on different risk/benefit perceptions of GM food: tradeoff, relaxed, skeptical, and uninterested in the process of further data analysis.