Tong Lin
Research Expertise
Crisis & Risk Communication
Health Communication
Persuasion
Tong Lin is pursuing her Ph.D. in the Department of Communication. Tong received her M.A. in Media Studies from Syracuse University (S.I. Newhouse School) and her B.S. in Journalism and Mass Communication from Iowa State University. Her research focuses on building effective persuasive messages to influence individuals’ risk perceptions, attitudes, intentions, and behaviors. Tong is particularly interested in how contextual, psychological, and media factors drive health and risk information-seeking, processing, and sustainable decision-making. Tong is the assistant for the Center for Health and Risk Communication (CHRC).
Publications
How Solutions Journalism Shapes Support for Collective Climate Change Adaptation
Solutions journalism, an emerging practice focused on credible stories about responses to societal problems, may offer an alternate approach.
News media are the public’s primary source about risks such as climate change, but traditional journalistic approaches to climate change have failed to build support for collective social responses. Solutions journalism, an emerging practice focused on credible stories about responses to societal problems, may offer an alternate approach. From an online experiment with a convenience sample of U.S. undergraduates (N = 348), we found that solutions journalism stories were positively associated with perceived behavioral control, which mediated support for collective action for climate change adaptation. Additionally, attribution of responsibility to individuals and government, participant hope, and eco-anxiety were associated with support for collective action. Findings extend our understanding of how risk communication affects policy support for climate change adaptation and suggest that solutions journalism may allow journalists to communicate climate change’s danger without depressing support for social action to mitigate its effects.
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A Scoping Review of Emerging COVID-19 Health Communication Research in Communication and Media Journals
This article reports a scoping review of emerging research on COVID-19 health communication.
This article reports a scoping review of emerging research on COVID-19 health communication. We reviewed and analyzed 206 articles published in 40 peer-reviewed communication journals between January 2020 to April 2021. Our review identified key study characteristics and overall themes and trends in this rapidly expanding field of research. Our review of health communication scholarship during the early stages of the COVID-19 pandemic suggests that health communication scholars have risen to the challenges and interrogated important issues in COVID-19 communication at the individual, group, organizational, and societal levels. We identified important gaps that warrant future research attention including experimental research that seeks to test the causal effects of communication, studies that evaluate communication interventions in under-served populations, research on mental health challenges imposed by the pandemic, and investigations on the promise of emerging communication technologies for supporting pandemic mitigation efforts.