Carina M. Zelaya

Information seeking is often heightened following news coverage of cancer announcements from prominent celebrities or public figures. While scholars have sought to explicate the mechanisms influencing cancer information seeking following celebrity health announcements, the focus has primarily been on cognitive and emotional factors. Other influences such as sociocultural constructs have largely been ignored in this domain. Additionally, few studies have examined the health communication behaviors of minority individuals. The purpose of this study was to examine Black women’s information seeking behaviors as a response to the death of the singer Aretha Franklin from pancreatic cancer and the role of fatalistic beliefs about cancer in the information seeking process. Using a survey conducted a few weeks after Franklin’s death (N = 164), we found moderate amounts of pancreatic cancer information seeking, with almost 30% of women looking for information. Younger Black women were much more likely to search for information after Franklin’s death than older women. Moreover, while we found fatalistic beliefs to be associated with pancreatic cancer information seeking, the findings were driven by younger women. In particular, younger women were more likely to seek pancreatic cancer information regardless of their beliefs about cancer. This study advances the understanding of cancer information seeking among Black women. Implications for cancer communication with Black women are discussed.

Celebrity announcements of diagnoses or deaths often generate talk. In turn, talk can spur health-related behaviors. Yet, very few studies have examined interpersonal talk about cancer as an outcome of celebrity announcements about health. Furthermore, questions remain about the theoretical predictors of such interpersonal communication. The present study investigated individual and network-level factors associated with interpersonal talk about cancer among Black women following the death of Aretha Franklin. Findings from a cross-sectional survey (N = 239) indicated that more than 40% of women talked about cancer, and more than half expressed intentions to talk about cancer with their family and friends. Network-level factors (health mavenism, network heterogeneity) were significantly associated with actual and intended interpersonal cancer talk. Of the individual-level predictors, emotional reactions were significantly related to actual and intended interpersonal communication. Understanding theoretical predictors of interpersonal cancer talk could lead to better structurally centered capacity-building strategies to mobilize peer-to-peer sharing among network-engaged Black women.