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Yumin Yan

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Graduate Student, Communication

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Research Expertise

Strategic Communication
Public Relations
Crisis & Risk Communication

Yumin Yan is pursuing her Ph.D. in the Department of Communication at the University of Maryland, with a focus on strategic communication and public relations. Before joining the department, she earned her M.A. degree in Mass Communication from Marquette University. Her primary research interest is investigating how crisis message factors (e.g., framing, channels, and forms), individual level factors (e.g., emotions, involvements, ethnicities) and sociocultural level factors (e.g., social norms, cultural differences) influence crisis outcomes.